MFP Training

MFP Training is a cross-training gym based in Redwood City, California for all fitness levels. MFP Training has an outstanding and loyal community, through our social media strategy we wanted to demonstrate this feeling in our posts to help entice people looking for a community-based workout. We focused on our posts on Facebook, Instagram, and Google My Business as well as implementing social media advertising for reach and local traffic. The posts showed the variety of workouts available, the community events, and words of inspiration to help engage the community. With our paid strategy, we have used reach and retargeting campaigns to grow the email database list as well as increase local foot traffic.

Through weekly posting and social media advertising strategy, we were able to increase web traffic by 39% as well as increase local traffic and phone calls by 21%. Due to Covid-19 restrictions, the workouts have moved to virtual workouts and used paid ads to increase live audience by 25%.