¿Qué es la actualización Google BERT? ¿Sabías que el algoritmo de Google ha cambiado de manera radical? Google acaba de anunciar el mayor cambio en su algoritmo en los últimos 5 años y afecta una de cada diez búsquedas. Con la actualización BERT, Google quiere mejorar la interpretación de las complejas búsquedas más largas o...Read More

What is the Google BERT update? Did you know that Google has made a huge change to its algorithm? Google has announced their biggest change to their algorithm in FIVE years, affecting one in ten search queries. With the Google BERT Update, Google aims to improve the interpretation of complex long-tail search queries and display...Read More

I Love Elementor For WordPress In the online marketing space, we usually have had various IT backgrounds which eventually led us to social media marketing. Previously, I worked as Desktop support and built websites on WordPress for small businesses so that they could have a great-looking website but also were able to maintain and evolve...Read More

¿Qué es la PSD2 en Europa? La UE aprobará en otoño una directiva financiera que afectará a todas las empresas y consumidores europeos cuando realicen compras online; será el 14 de septiembre cuando la UE publique esta nueva regulación que ayudará a proteger los pagos online de los usuarios. Esta segunda Directiva de Servicios de...Read More

What is PSD2? This fall, the EU will pass a banking directive that will affect every business and consumer in Europe when it comes to online purchases. On September 14, the EU will issue a new regulation to help protect online consumers when they make online purchases. This new directive, Revised Payment Service Directive (PSD2)...Read More

What Is A Chatbot? Have you heard about the latest marketing tool, chatbots? More importantly, should you be using them for your Facebook business pages or business website, the short answer is YES! First off, let’s define a chatbot. According to Technopedia, a chatbot is an artificial intelligence (AI) program that simulates interactive human conversation...Read More

Why Should I have Google My Business? Is your business using Google My Business? Does your business have a knowledge panel in Google? Google My Business (GMB) has been around for some time and has been an important tool to help customers find information about your business. In the knowledge panel, it shows your business...Read More

With so much competition for social media visits and likes, everything I have read the last two years or listened to on podcasts is that marketing specialists should focus on great content. Obviously, no one wants to read boring and non-engaging content, so how do social media marketers make their content more interesting and engaging?...Read More

We are always looking at new tools or services to help clients boost their social media presence. A service that I have seen around Madrid and Barcelona is the use of a service called So-Wifi. This is a great service because customers can log on to a wi-fi network without asking for a wi-fi network...Read More

At TwoPointGO! we are interested in learning about new technology and companies that are implementing that new technology. We are going to start a new series called “Café con Leche” where we interview a technology company and learn about their products/services. For our first “Café con Leche” we interviewed a company that I am familiar...Read More